C-Date

Client

insparx

Year

2022

DIR

Martin Haerlin

DOP

Holger Jungnickel

Format

TV Commercial plus Print Campaign

A casual dating spot that earned its time on national TV.

Ran extensively across German TV and OOH from 2022. According to deutsche-startups.de, C-Date's brand awareness in Germany reached around 41% during the campaign window.

Deutsche Startups: C-Date vs. Parship (41% Awareness Germany) | https://www.deutsche-startups.de/2022/02/07/c-date-vs-parship/

"They consistently deliver top notch results. Their work exceeds expectations and we look forward to continuing our collaboration." — Kevin Pineau · PR & Communication Manager · Insparx (C-Date)

For C-Date, IVORY produced the TVC and the print campaign around the tagline "Liebt, wie ihr es wollt." Casting, shoot and post in one hand, delivered for a long media buy across TV and OOH in Germany. The fountain scene became the visual anchor. Spontaneous tone, restrained craft.