THE PROJECT
For the “Find Your In” campaign on LinkedIn targeting Gen Z, we aimed to position LinkedIn as a powerful ally in navigating the professional world. This campaign was designed to highlight LinkedIn’s role in providing networking opportunities, educational resources, and various forms of support to help Gen Z individuals carve out their career paths. We produced a series of spots that were broadly distributed, accompanied by a comprehensive photo and banner campaign. This multi-channel approach ensured that the message reached and resonated with the Gen Z audience, showcasing LinkedIn as an essential platform for their professional development and career advancement.
PHOTOGRAPHY
MAKING OF
